Where next for Grant Garden Centres Essay Example | Topics and Well Written Essays - 1000 words

Where next for Grant Garden Centres - Essay fashion modelprimarily located in the Farmoor village in South East London. The company is headed by can buoy Grant. Jane and Malcolm daughter and son of John are also a part of the family occupancy. The study looks to analyze and go back out the key pain points of the business with respect to core business areas such as marketing, HR, finance and operations and provide a probable solution to overcome the hindrance caused by the pain points. During the hunt down of the study various strategic and analytical frame sketchs such as PEST analysis, tog up analysis, etc has been used to get the desired outcome (Henry, 2008, p.89). External environment Analysis External or macro environmental factors include factors that cannot be controlled by the organization and yet those factors tend to befool a major impact on the business operations. Hence, an organization should keep a close eye on the assumements of those factors and develop or m odify business operations accordingly. The external environmental factors include Political, Economic, Social, Technological, Legal and environmental factors of (PESTEL). In the context of the present study two key factors in the form of Environmental and Technological has been chosen. Environmental With the rising threat of global warming people, government as well as corporate entities return become a lot more than environment conscious. Keeping in mind the product is macrocosm produced by the company it provides a great opportunity to the company. This can help the company to grow business by targeting both B2B and B2C customer segment. Technological Technological changes have affected the business operations of companies crook globe. Now days most of divisions in a company are IT enabled. Also rise of digital media has made sure that a website of a company becomes the face of the business. If a company does not have a website then it is equivalent to business suicide. Theref ore, it is very important for Grant Garden Centres to become acquainted(predicate) with the technological factor and use them to the fullest advantage. SWOT Analysis Strengths Johns passion for gardening amplification of business to two different locations Revenue growth in 2005 to 2009 was 20% which indicates sustainable growth. Weaknesses Autocratic post of the business head privation of formal recruitment and selections process High Employee turn over trade and communications activity are not up to the mark. Lack of appropriate job delegation Lack of customer service and product training Lack of IT enablement Absence of company website Profitability and liquidity property are poor. Opportunity Customers as well as the governments have become a lot more conscious about environment There lies scope to use IT facilities to make the business operations a lot more robust in nature The company can achieve economies of scale if it reduces the operating(a) cost and liquidate stock faster. Customers will prefer cash purchase if the company increase the progression in effective way. Threats Recent opening of a DIY store is a major threat considering the unorganized business operations. Losses of customers as there are very little customers that are repeating to the centres. 40% of the customers are over 55 i.e. the company is positioned as a youth oriented brand collectible to the traditional business outfit. Product diversification by other chains Under utilization of the domain available. Recommended Action Plan From the above analysis it is quite clear that Grant Garden Centres needs to work upon each of the key business areas including Marketing, HR, Operations and finance. Therefore while delivering the recommended action plans each of the areas have