Marketing Essay Example | Topics and Well Written Essays - 750 words - 27

Marketing - Essay Example reapings have a several levels which allow the companies to reach pop out to meet the needs of the customers (Jobber, 2004). Considering the three main levels and using the example of an automobile industry to gain a better understanding of the productsa) Core Product The karyon product is the actual product or dish that the customer is actually buying. In the case of an automobile industry the core product that the customers buy is the exile.b) Tangible Product or Actual Product This is the basic requirements that the sellers pass on need to provide the customers with the core product. Hence in this case the actual product is the car / bike by itself.c) Augmented Product The augmented product is what is provided by the guild to exceed the expectations of the customers. In the case of the automobile industry, this will hold aspects like the brand image, brand positioning and after sales services. This however is based on the anticipate product level. XXXXs Target market based on demographic bases is mainly people surrounded by the ages of 20 and 40. This is simply because these people fall into a category where they look for the cheapest and best options available.In foothold of the psychographics, the company offers low cost flights with the obvious levels of safety and security. Hence the main options for the target market will include, individuals that travel a lot for business and need a cheaper solution, families travelling for holidays, people looking for cheaper options to fly. The company will also need to deal with people in terms of their behavioural factors which include the stopping point roles of individuals like the initiators, influencers, deciders, buyers and also substance abusers (Davis, 2002). The other groups that need to also be targeted include the behavioural variables like the benefits, user status, the usage rate, and also occasions. One other aspect that needs to be considered is the buyer readiness