IKEAs transport methods Essay Example for Free

IKEAs transport methods Essay Allowing the public to visit the business Makes the customer feel more welcome, and at home with IKEA if they feel involved by learning more about the company.  Public relations can be a very expensive form of promotion, and it can be difficult for businesses to assess the effect of public relations on sales.  Catalogues are a huge part of advertisement for IKEA, its relatively cheap when compared to TV adverts, and its fairly easy to get to the customer, IKEA print 131 million copies of there catalogue making it the most widely distributed commercial publication in the world. Having picked up a couple of the latest IKEA catalogues and handbooks, its clear that IKEA thrive on simplicity. The IKEA text is the same font on all brochures, with the traditional blue and yellow logo on the bottom hand side of the page this creates continuity which means people recognise it straight away when they see it again, the traditional yellow and blue logo is based on the colours of there home country Sweden. The background images are warm, cosy, family pictures, one containing a large sofa with numerous pillows, the other an aqua blue kitchen. This gets the message across to the reader that there is a large range of products available, furthermore on the front cover they get the message about there prices, Pay less, enjoy more and your 100 page guide to making an affordable, inspired choice. This encourages the public to go through the IKEA catalogue. Furthermore the catalogue brings the IKEA store into your home, its the best way to prepare for a visit to IKEA. d)Place is another term for distribution. It covers the range of activities necessary to ensure that goods and services are available to customers. Deciding on the right place involves a range of decisions.  A business needs to consider the most cost-effective way of getting its products and service to the customers. It needs to look at the implications for its profit margins of each means of distribution. The growth in use of the internet has encouraged even small businesses to use websites to sell their products to what can be a global market. This can be highly cost effective means of reaching a wide target audience, but is not suitable for all business and all products.  Businesses seek to design marketing mixes that are complementary and work together to benefit the business and to maximise sales. For example, Ikea promotes itself to its target audience on the basis that it offers the lowest possible prices. Place is important to Ikea, and the company locates stores in areas where it costs less to set up, eg on the outskirts of major cities. Which targets both high income earners and low. IKEAs transport methods are highly effective, large volumes in combination with flat packages are important in helping IKEA to transport products economically from the supplier via the stores to the customers. Flat packs mean that IKEA do not have to pay for transporting or storing unnecessary air and that not only means lower warehousing and distribution costs, but also less impact on the environment. At present 20 % of all IKEA goods are transported by rail. It makes sense for Ikea to target a wide range of customers. This is referred to as mass marketing. But theres the other side of it where in some situations they will target small sections of the market. Taken to the limit, this might involve catering for a small select group of customers a target market that has very specific needs. I.E childrens section.  In mass marketing, Ikea would aim their products at most of the available market and normally try to sell a range of similar products to all customers. Mass marketing is possible if the products are popular and purchased by many different types of people. For example Ikeas furniture products are well suited to being sold in mass markets. Businesses must be able to produce on a large scale if they are to sell successfully in a mass market. A company may have to invest heavily in resources such as buildings, machinery and vehicles. Usually, firms also have to be very price competitive to flourish in mass markets. By contrast, niche marketing involves companies identifying and meeting the needs of relatively small areas of the market. The aim is to cater for the needs of customers that have not been met sufficiently by other business, and niche marketing is one way in which small businesses can operate profitably in markets that are dominated by large firms. An example would be Ikea and their play pen for younger children.

Breaking Up Essay -- Personal Narrative, essay about myself

It should have been raining. It almost always rains in the movies when girls get their hearts broken. When that young man with a bittersweet smile and â€Å"I’m sorry† eyes shows up on the doorstep; telling his sweetheart that he is going off to war or beginning a battle with a fatal disease. Instead here I am: the blundering heroine of my own crazy film, with a script that seems to have a few gaping holes where all the witty lines are supposed to be. In the hot, sticky passenger seat of a black ’02 Grand Am, subconsciously capping and uncapping an Ice Mountain water bottle, listening to my boyfriend jumble up a bunch of words that eventually translate into: it’s over. C’est fini. He stops talking and takes a deep, shuddering breath and I realize that it’s my cue to talk. He’s waiting for me to say something along the lines of: â€Å"Sure Matt, I totally agree with you. I think it’s a great idea to end this relationship that I have put my whole being into for two years. I’m so relieved that you brought it up first, seeya around and good luck with all your future chicks.† I look out the...

Mini-Case – Finance

In order to decide on an IPO price, we must look at the current financial position of the company, as well as make projections for possible future scenarios. From the data given, we know that Prairie Home Stores (PHS) has a current book value of $80,000,000. With 400,000 outstanding shares, the book equity per share is $200. There are two possible paths for future performance to consider. The first, a constant growth scenario, assumes that PHS will continue on its current trajectory of paying out 2/3 of its earnings as dividends, and retaining the other 2/3 to grow the business.In this scenario, we will continue the company’s growth rate of 5%, with no change in plowback or dividends. In this scenario, price per share is determined by the current dividends, divided by (r-g) The value of the company will be equal to the present value of all future cash flows ( i. e. dividend payments) that investors expect to receive. Constant growth scenario: EPS 2013 = $ 12,000,000 / 400,000 shares = $ 30. 00 Book equity per share in 2013 = $80,000,000 / 400,000 shares = $200. 00 per share Dividends paid out per share in 2013 = $ 8,000,000 / 400,000 shares = $ 20. 00 per share Payout ratio in 2013 = $ 20. 0 (DIV2013) / $ 30 (EPS 2013) = 0. 67 Plowback ratio 2013 = $10. 00 (RE per share 2013) / $ 30. 00 (EPS 2013) = 0. 33 Sustainable growth rate = 0. 15 (rate of return) x 0. 33 (plowback ratio) = 5 % Price per share 2012 = DIV2013/(r-g) = $20/(11%-5% ) = $ 333. 33 $ 333. 33 price per share x 400,000 shares = $ 133,333,333 – value of the company in 2012 P/E ratio = $ 333. 33( price per share) / 30 (EPS) = 11. 11 Rapid Growth Scenario: Since Price = DIV / r-g, and there are no dividends paid in the years 2013 – 2016, we can calculate the value of the company in 2016 and discount it to obtain the Present value in 2012.EPS 2017 = $21,000,000 / 400,000 shares = $52. 50 Book equity per share 2017 = $139,900,000 / 400,000 shares = $349. 75 Dividends paid out per s hare 2017 = $14,000,000 / 400,000 shares = $35. 00 Payout ratio in 2017 = $ 35. 00 (DIV per share 2017) / $ 52. 50 (EPS 2017) = 0. 67 Plowback ratio in 2017 = $ 17. 50 (RE in 2017) / 52. 50 (EPS in 2017) = 0. 33 Sustainable growth rate = 0. 15 (rate of return) x 0. 33 (plowback ratio) = 5 % Price per share in 2016= $35. 00 (DIV 2017) / 0. 06 (r – g)= $583. 33 Let’s discount it to 2012 value: Financial calculator: FV = 583. 33 N = 4, I/Yr = 11% PV = 384. 5 – price per share in 2012 384. 25 x 400,000 shares = 153,700,000 – value of the company in 2012 under rapid growth Conclusion: Rapid growth scenario promises higher stock price, so it should be chosen. PVGO between the previous example and this one: 153,700,000 – 133,333,333 = 20,366,667 Under both scenarios, current price per share is more than $200. Now here’s my calculations: Constant growth scenario: Assuming a 15% required return: P0 = DIV1 / (r-g) = $20 / (. 15 – . 05) = $20/. 1 = $200 Assuming an 11% required return, we’ll have: P0 = DIV1 / (r-g) = $20 / (. 11 – . 05) = $20/. 06 = $333. 33In the constant growth scenario, the stock is valued at $200 if we assume a 15% expected return, and $333. 33 if we assume 11% expected return. Now, in the rapid growth scenario, things get even more exciting. I think that 2017/2020 is the horizon year, because it’s AFTER that point when the growth goes down to 5%. In paragraph 6, the problem states â€Å"†¦ would require reinvestment of all of Prairie Home’s earnings from 2016 to 2019. After that the company could resume its normal dividend payout and growth. † your book’s years:20122013201420152016201720182019 my book’s years:20152016201720182019202020212022 year #01234567 arnings growth from previous year—4. 6%15%15%15%15%5%5% dividend0000$35$36. 75$38. 59 todayH NB: neither book shows 2019 or 2022, but we know that the beginning of the year figures are the same as the end of year figures for the previous year, so that’s where I got those. Ultimately, it doesn’t really matter – I’m just reinforcing the point that we turn into a constant growth scenario beginning with year 6. Our non-constant growth model says this: PV = D1/(1+r)1 + D2 / (1+r)2 + †¦ + DH / (1+r)H + PH / (1+r)H and we get PH with this formula: PH = Dt+1 / (r-g) The dividends for the foreseeable future (years 1 – 4) will all be 0, so hose first numbers will add up to 0. We know that the dividend at the horizon year – year 5 – is $35. The expected future price of the stock at year 5 will be: P5 = D6 / (r-g) Plugging in numbers there, we have: P5 = $36. 75 / (. 15 – . 05) = $36. 75/. 1 = $367. 50 Again, that’s assuming a 15% required return. Then the third part of the process is to add up all of those numbers, discounting them to the present value: P0 = D1 + D2 + D3 + D4 + D5 / (1. 15)5 + P5 / (1. 15)5 = 0 + (35 + 367. 5) / (1. 15)5 = 402. 5/(1. 15)5 Or on the calculator: FV = 402. 50, I/YR = 15, N=5, PV = $200. 11 Then we go to the 11% required return.There, we’ll see that: P5 = D6 / (r-g) = $36. 75 / (. 11 – . 05) = $612. 50 And then: P0 = D1 + D2 + D3 + D4 + D5 / (1. 11)5 + P5 / (1. 11)5 = 0 + (35 + 612. 50) / (1. 11)5 = †¦ (Calculator: FV = 647. 50, I/YR = 11, N = 5, PV = $384. 26) In the rapid growth scenario, the stock is valued at $200. 11 if we assume a 15% expected return, and $384. 26 if we assume 11% expected return. This is the point where I defer to you, or we can talk about this more tomorrow. Our math says to price the stock somewhere between $200 and $384, but how do we choose? I get the sense that you understand that better than I do, so I can use your input for sure.We believe that Prairie Home Stores should value the stock at $384. xx because we should choose the We recommend choosing the rapid growth scenario, plowback more earnings into growing the company, and set the IPO price as $384. whatever. Our prospectus will show that we intend to invest more of our earnings into growing the company over the next 4 years, and as a result investors and the market will support a price of $384. We chose to use 11% as our expected rate of return, because this is the rate shown in the Journal of Finance as being the rate offered by other, equally risky stocks in the same industry as Prairie Home Stores.The PVGO is $153,700,000 – 133,333,333 = $20,366,667. This indicates that the company has room to grow, which will be attractive to investors. Investors believe that under the rapid growth scenario. According to our calculations, Mr. Breezeway was wise to counsel his son( ) to not sell the stock for $200, as we believe that the company is worth more than current BOOK VALUE PER SHARE – include something about this. $200 per the current values (this is what the whoever dude offered the son), but our calculations show that th e company is more valuable than the $200 price indicates.

Relationship Between Stress, Anxiety and Phobias - 1999 Words

Discuss the relationship between stress, anxiety, habits and phobias and describe how you would treat these issues with hypnotherapy In order to understand the relationship between stress, anxiety, habits and phobias, it is necessary to first define what each one is and how it might affect individuals. Stress could be defined as a normal physiological response by the body to situations or stimuli which the brain perceives as dangerous or threatening to the body. The body is a complex system and over time developed a way of responding that was designed to keep us safe. Our subconscious mind is alert for anything that might threaten our well being and when the brain perceives a threat a physiological response occurs that prepares us†¦show more content†¦Anxiety is therefore closely tied in with stress as a response to a perceived threat. Anxiety is something everyone experiences from time to time; perhaps before a job interview, hospital operation or whilst waiting for very important news. Anxiety is related to the stress response of fight or flight . Whilst this response is useful for protection against p hysical dangers, it’s not likely to be useful where the perceived threat relates to something such as a driving test or a public speaking engagement other than to makes us try to avoid the situation. Anxiety can be triggered by a number of factors. A past experience that we found unpleasant or associate with uncomfortable feelings, may create anxiety about it happening again in the future. We also learn ways of responding to stresses from our parents and due to the environment we grew up in. Signs and symptoms of anxiety include for example, churning stomach, muscle tension, headaches, palpitations, sweating, heightened alertness, inability to relax and irritability. According to Mind , the mental health charity, long term anxiety is bad for health, weakening the immune system, lowering resistance to infection and increasing the risk of serious healthShow MoreRelated‚Äà ºDiscuss the relationship between stress, anxiety, habits and phobias and describe how you wou ld treat these issues with hypnotherapy‚Äà ¹.4857 Words   |  20 Pagesâ€Å"Discuss the relationship between stress, anxiety, habits and phobias and describe how you would treat these issues with hypnotherapy†. Module Five: Hypnotherapy and Counselling Skills Date: 27th April 2013 2000 words INTRODUCTION This essay will briefly research evidence on the four conditions and demonstrate the impact that stress has on our everyday lives whilst showing how it is linked to the other conditions of anxiety, phobias and habitsRead MoreClassifications for Anxiety Disorders Essay579 Words   |  3 Pagesattacks or anxiety attacks? If so, it is important to be familiar with what these terms mean. 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